Makeup Base Market Size, Share, Growth & Forecast 

Makeup Base Market

· Chemicals

Makeup Base Market

The Makeup Base Market is projected to grow at a significant CAGR over the forecast period (2020-2027).

The factors driving the growth of Makeup Base Market includes growing demand for organic or natural make up products, rising awareness about chemicals used in skin care products and increasing consciousness amongst millennials to maintain physical appearance. According to the report published by Statista, the Natural Cosmetic Market in India is estimated to reach USD 0.84 billion by the end of 2022, expanding at a CAGR of 3.41% over the forecast period (2022-2026), which will boost the Makeup Base Market size in the approaching years. Moreover, growing influence of social media platforms such as Instagram, Facebook and Pinterest on the young population and availability of wide variety of makeup base products at the e-commerce platforms, are some of the additional factors supplementing the market growth. In addition, the increasing investments by leading players to promote their products through campaign and celebrity endorsements, expansion of the TV & entertainment industry, rise in the working woman population and growing disposable incomes, are further contributing to the market growth.

However, the growth of Makeup Base Market is hindered due to easy availability of counterfeit make up based products.

The major players operating in the market are Amorepacific Corporation, Unilever, Mary Kay Inc., L’Oréal S.A., Shiseido Company Limited, Coty Inc., LVMH Moët Hennessy – Louis Vuitton SE, Chanel S.A., The Estée Lauder Companies Inc. and Avon Products, Inc., among others.

Ingredient: Segment Analysis

Based on Ingredient, the Organic segment is projected to capture the largest market share during the forecast period. Rising awareness amongst consumers about the harmful effect of chemical-based skin care products and improvements in the packaging techniques,are some of the factors responsible for the segment’s growth.

Distribution Channel: Segment Analysis

Based on Distribution Channel, the Health and Beauty Retailers segment is estimated to grow at a remarkable CAGR over the forecast period. The beauty and health stores offer wide variety of make up base products, provides huge discount to their regular customers and offers personalized services, are augmenting the segment’s growth.

Regional: Segment Analysis

Based on Region, the Asia-Pacific region is expected to capture the largest market share during the forecast period. Easy availability of cosmetic products on the online platforms, growing popularity of organic skin care products, rise in the working-class population, improvements in the living standards, rapid urbanization, and high population growth rates, are some of the important factors propelling the market growth.

Market Segmentation

Segmentation by Product Type

  • Foundation
  • Concealer
  • Powder
  • Primer
  • Others

Segmentation by Ingredient

  • Synthetic
  • Organic

Segmentation by Gender

  • Men
  • Women

Segmentation by Distribution Channel

  • Supermarket /Hypermarket
  • Convenience Stores
  • Health and Beauty Retailers
  • Online Stores
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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