Marketing Automation Software Market is projected to grow at a CAGR of 15.1% over the period, 2022-2029.
The factors driving the growth of Marketing Automation Software Market includes growing focus by organizations on improving customer retention, increasing internet penetration rates, huge amount of data generated around the world and growing demand for personalized advertisements. Moreover, growing adoption of advanced technologies by companies such as Artificial Intelligence (AI), Big Data Analytics and Internet of Things (IoT), proliferation of smartphones and growing awareness amongst enterprise about promotional strategies, are some of the additional factors supplementing the Marketing Automation Software Market size. In addition, growing influence of social media platforms such as Facebook, Snapchat and Instagram, Government initiatives to promote digitalization and increasing investments by leasing players on research and development, are further contributing towards the Marketing Automation Software Market share.
However, growth of the Marketing Automation Software Market is hindered due to growing concerns related to data security and privacy.
The major players operating in the market are Salesforce.com, Inc., Adobe Inc., SAS Institute Inc., Microsoft Corporation, International Business Machines Corporation, HubSpot, Inc., Oracle Corporation, Acoustic L.P., Act-On Software, Inc. and Sendinblue, among others
Based on Application, the Social Media Marketing segment is predicted to expand at a significant CAGR during the forecast period
Social media platforms enhance search engine rankings, improves in-bound traffic, and are cost effective, are some of the features responsible for the segment’s growth.
Based on End-User, the Entertainment and Media segment is projected to grow at a robust CAGR over the forecast period
Marketing Automation Software are increasingly used in entertainment and media industry because it helps in enhancing customer engagement through social media marketing and personalized e-mails, are propelling growth of the segment.
Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period
Presence of the leading players such as Salesforce.com, Inc., Adobe Inc. and Microsoft Corporation, growing adoption of advanced technologies by major corporations, rising population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North American region.
Key Development
- In 2019, Microsoft Corp. completed the acquisition of PromoteIQ, a marketing automation vendor. This acquisition will enable, PromoteIQ to use Microsoft’s expertise in AI and machine learning to improve its marketing automation offerings.
Market Segmentation
Segmentation by Deployment
- Cloud-Based
- On-Premise
Segmentation by Application
- Campaign Management
- E-mail Marketing
- In-bound Marketing
- Lead Management
- Mobile Application
- Social Media Marketing
- Others
Segmentation by End-User
- Entertainment and Media
- Financial Services
- Government
- Healthcare
- Manufacturing
- Retail
- Other
Segmentation by Region
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
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